Campaigns
30
Q1 2026Delivered
47,515
Q1 2026Open rate
19.5%
Q1 2026Click-through
1.41%
Q1 2026EU campaigns
European rollout
Emergency steam
Fast, reliable emergency steam solutions during winter peaks. Positions Plug and Steam boiler fleet as rapidly deployable with 24/7 European support.
Delivered 14,222Open 18.4%CTR 0.86%
4 utilities / colder temperatures
One partner for air, power, temperature and flow during winter. Positions Atlas Copco Rental as a single partner for total utility support.
Delivered 10,569Open 17.4%CTR 0.95%
3 emails
Inactive customers 18+ months
Re-engages customers inactive 18+ months with a personal 3-email flow sent in the sales rep's name. Soft CTAs focused on conversation rather than selling.
Delivered 1,631Open 28.8%CTR 1.90%
2 versions
Process cooling
Industry-targeted cooling campaign with separate versions for manufacturing and chemical sectors. Emphasizes production continuity and process stability.
Delivered 2,036Open 14.2%CTR 1.13%
Local campaigns
Country initiativesBelgium
· 1 campaign
Project 30-50
Help customers reduce CO₂ emissions in line with 2030 and 2050 climate goals. Combines data, expert advice and efficient rental solutions.
Delivered 2,655Open 24.4%CTR 2.75%
Netherlands
· 4 campaigns
Project 30-50
Help customers reduce CO₂ emissions in line with 2030 and 2050 climate goals. Combines data, expert advice and efficient rental solutions.
Delivered 1,587Open 30.9%CTR 5.42%
Integration Delta-Temp to ACR
Announces that cooling is now part of the Atlas Copco Rental fleet following the Delta-Temp integration. Positions ACR as a one-stop rental partner for critical utilities.
Delivered 1,644Open 33.9%CTR 3.71%
Invitation Aqua Nederland
Invites customers to visit Atlas Copco Rental at Aqua Nederland 2026. Showcases combined low-pressure compressor solutions for water management applications.
Delivered 152Open 32.2%CTR 4.61%
Offshore battery solutions
Targets offshore customers facing stricter emission and noise regulations. Highlights how battery and hybrid power solutions reduce fuel, emissions and maintenance.
Delivered 355Open 29.0%CTR 2.25%
France
· 2 campaigns
Perfect match
Highlights how combining complementary rental solutions delivers higher efficiency and uptime. Showcases proven "perfect matches" like air & nitrogen, air & power.
Delivered 3,967Open 18.5%CTR 1.71%
Cooling launch
Informs existing customers that cooling is now fully integrated into the Atlas Copco Rental offering. Positions cooling as a flexible solution for process continuity.
Delivered 1,783Open 21.6%CTR 1.63%
Germany
· 1 campaign · 3 emails
3 emails
Early bird cooling
Promotes the expanded cooling fleet with a time-limited early-bird discount of up to 30% on chillers, air handlers and accessories. Combines portfolio expansion with urgency.
Delivered 6,119Open 19.2%CTR 2.14%
Italy
· 2 campaigns
Cooling reintroduction
Introduces new temperature control solutions added to the Atlas Copco Specialty Rental fleet. Flexible, ready-to-rent equipment for process stability and climate control.
Delivered 2,537Open 18.2%CTR 1.02%
Flow reintroduction
Promotes the pump rental portfolio as the largest and most versatile fleet for fluid management. Medium/high-flow, high-pressure and dewatering pumps.
Delivered 2,572Open 16.1%CTR 0.27%
Norway
· 1 campaign · 2 emails
2 emails
Introduction Michael
Introduces the new Offshore Sales & Business Development contact in Norway. Deliberately non-transactional — focuses on being known and trusted.
Delivered 585Open 19.1%CTR 2.56%
United Kingdom
· 1 campaign · 3 emails
3 emails
Offshore flow — George
Positions Atlas Copco Rental as a long-term offshore partner. Flow moves from planned support, to contingency readiness, to ongoing responsibility.
Delivered 1,207Open 8.5%CTR 0.66%
Q1 2026 · January – March
Last updated: April 2026
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vs Q1Q2 2026 · April – JuneComing soon
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vs Q2Q3 2026 · July – SeptemberComing soon
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vs Q3Q4 2026 · October – DecemberComing soon